Our Mission
Ethical promotion and marketing
The main objective of ethical criteria for medicinal drug promotion is to support and encourage the improvement of health care through the rational use of medicinal drugs.
Our promotion is in compliance with national health policies , with national regulations, as well as with voluntary standards where they exist. All promotion-making claims concerning medicinal drugs are reliable, accurate, truthful, informative, balanced, up-to-date and capable of substantiation .They do not contain misleading or unverifiable statements. Our mission to curtail med unjustifiable drug use that to give rise to undue risks to patient
The word "safe" only be used if properly qualified. Comparison of products factual, fair and capable of substantiation. Promotional material designed so as not to disguise its real nature.